Aleena +
Hey team 👋 I applied for the open Senior Product Designer, Growth position. Here’s why I’d be a good fit:
✅ 6+ years of experience as a product designer
✅ Most recently spent the last couple of years shipping a ton of real product experiences to drive retention and growth, boosting NRR by 9% YoY
✅ Led the redesign for the GEICO mobile app at my last gig, so not only do I have some experience designing for mobile, I have a fairly solid understanding of the limitations of working in and designing for a highly regulated industry.
PLUS I’m an index fund girlie and robo-advisor STAN ok? (Ngl, I started with Betterment first, and then switched to Wealthsimple (SORRY) when they launched their ESG based plan back in the day, although the real GOATs (you) know ESG scores are all over the place, and SRI has entered the villa) (ok enough about the others we’re here to chat Wealthfront, which the interface? WITHOUT A DOUBT miles ahead of Betterment so shout out to y’all).
✅ Lover of excessive parentheses usage (in case that’s a problem) (hope not!!!)
Think I can be of service? I would love to chat further 👇
0-1 Dashboard Design @ Litmus
Shipped Q1-Q3 2024 | B2B SaaS
A dashboard design, growth edition. From how we validated the need for one in the first place to the series of growth tests we ran to improve it.
2x Feature Adoption @ Litmus
Shipped Q3 2024 | B2B SaaS
A series of growth tests to educate our users on a new product we acquired. Lots of wins, some losses, and fun times were had.