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ProfitWell Blog

blog redesign


Things move fast at a startup and my time at was no different. With a very quick turnaround and guidance from director of design, I led the redesign of ProfitWell’s blog.

Some important considerations were made that led to this final iteration:

  • Prioritizing the most important content above the fold. For the homepage, this meant a featured post as well implying additional posts to click through
  • Places for additional content like case studies, resources, and related content
  • A blog page with regular calls to action throughout the page that fit the design yet stand out just enough



Design Director:

Patrick Feger