Things move fast at a startup and my time at ProfitWell.com was no different. With a very quick turnaround and guidance from director of design, I led the redesign of ProfitWell’s blog.
Some important considerations were made that led to this final iteration:
- Prioritizing the most important content above the fold. For the homepage, this meant a featured post as well implying additional posts to click through
- Places for additional content like case studies, resources, and related content
- A blog page with regular calls to action throughout the page that fit the design yet stand out just enough