Aleena +

Hey team 👋  I applied for the open Senior Growth Designer position. Here’s why I’d be a good fit:

✅ 7 years of experience as a designer

✅ Most recently spent the last couple of years shipping a ton of real product experiences to drive retention and growth, boosting NRR by 9% YoY

✅ Ran homepage tests bringing customer logos, G2 ratings, and case studies above the fold, contributing to 14% lift in trial sign ups.

✅ Optimized trial signup forms, lifting signup completion rates by 6%

✅ Led pricing page experiments that led to an 8% increase in trial signups, with a better plan mix of basic and plus.

✅ My entire desktop is screenshots of growth-y things I see on other apps to try out

I know this position is for the Marketing site and the bulk of my experience sits inside of the actual product, the actual mechanics and concepts I imagine are very similar. I’m still brainstorming hypotheses and assumptions to test, putting together test plans, and running A/B tests all day.

In fact, the part about working on the marketing site that excites me the most is that Circle already has a lot of the bases covered (which took me weeks to justify and ship on our own homepage – logos and case studies above the fold, along with social proof) (I will also the bulleted list did wonders for us) + the added benefit of volume to work with.

I’d love to be considered for the position and know that I have a lot to offer and even more to learn.